During the Copenhagen International Furniture Fair in the Bella Center May 4 – 7 they launch a new felt chair based on a technology that is not traditionally used in the furniture industry.

With the creation of this new chair GUBI continues a successful co-operation with the designer team Boris Berlin and Poul Christiansen, who designed the GUBI Chair. This first chair was the result of a pioneering technology, and the technology used for the new felt chair is equally innovative and unique.

”There is a variety of chairs on the market and because of that, we feel that simply manufacturing another chair is not enough. Three years have passed since we last introduced a new chair - we have waited for the right technology and the perfect opportunity. We attach great importance to thinking along other lines than the traditional ones, and with the felt chair we are convinced that we have developed a material and a technique offering great potential in the future. GUBI’s
philosophy is based upon innovation, aesthetics and functionality and we do not enter a project, unless all these values
are represented”, says managing director Jacob Gubi.

The GUBI Chair II is made from polyester fibres extracted from plastic water bottles and then transformed into felt. Two felt mats are moulded around a steel tube construction in one single process. In this way the industrial process is minimized considerably, since no subsequent upholstery or mounting process is required. There is no inner wooden or plastic shell to support the construction. The supporting qualities are incorporated in the felt.

”When you look at the international competition today, the work/process time is an important parameter. In western societies wage costs are high, and it is therefore of vital importance that you operate with extremely rational processes in order to be competitive. With the use of this new technology it is possible to make an industrially manufactured chair with a minimum of handling. It reduces the consumption of material as well as the production resources.

Furthermore the material has a sound-absorbing quality, which is of course a unique advantage in a chair. From an environmental standpoint the GUBI Chair II is unrivalled. With our first GUBI Chair we also reduced the consumption of material by half, and it has almost become a sport to get better and more efficient in this field”, concludes Jacob Gubi.

Moulding of polymer fibre felt is commonly used in certain industries. In the automobile industry, for instance, moulded felt has been chosen since it fulfils the automobile industry’s strict demands concerning flexibility, sound-absorption, abrasion and fire resistance and because it is easy to clean – also essential qualities for furniture in the private as well as the contract sector.

Innovation often comes into the picture when studying other industries. The laminated wooden chair, which is common property today, is a good example. When Charles and Ray Eames made their first chair in moulded veneer in the late 1940s it was a worldwide sensation. A Royal Air Force aircraft using the same production technique had inspired them. If they had not been so extremely innovative at that time, the most common type of wooden chair we know would not have
existed today.

The GUBI Chair II in felt is the first ”child” in a large family of armchairs, lounge chairs and bar stools. For a start the chairs are introduced in a plain colour or in two-coloured felt in a combination of black, dark grey, light grey, natural white and sand. The base is chromium plated.

Great efforts will naturally be spent on creating an addition to the GUBI Chair II family in the near future. The pure expression of this chair will definitely appeal to people with a preference for straightforward, functional design.

GUBI is a Danish family owned design company founded in 1967 by Lisbeth and Gubi Olsen. From the very start the company has been
based upon design and product development. Over the years the couple has designed a large collection of upholstered furniture and the
furniture fabric called Holmensklæde.

In 2001 their son Jacob Gubi took over the management of the company. Focus was changed from the private to the contract sector and the export business then started in earnest. The primary markets today are: USA, Great Britain, Scandinavia and Germany.

GUBI’s principal products are the GUBI Chair Collection, designed by Komplot Design in 2003, and the collection of height adjustable tables:
Go-Desk, designed by GUBI’s own design team, GOS by Paul André Leroy and GOSII and GOSIII by Anders Lundqvist.

In 2004 GUBI acquired the production and sales rights to the BestLite lamp collection. BestLite was designed in 1930 by Robert Dudley Best
and has been in continuous production for more than 75 years. The design company Cinal was also acquired in 2004 and is now a GUBI
collection. Cinal was designed by Morten V. Brorsen and Chris Ferebee.
Product development and innovation are still first priorities with GUBI, who co-operates with well-known international and Danish designers.

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